Posted on Friday 11 November 2005 - Popularity: unranked
Adobe is definitely one of the most important software producers for the Mac, so it wasn’t surprising that many were concerned about Apple software that directly competed with Adobe products, software that even forced Adobe to abandon one of their products (Premiere) from the Mac platform a few years ago. However, Adobe seems to be ok with this as a new interview with Adobe CEO Bruce Chizen shows:
How do you feel about Apple’s computing business?
They have a very stable, loyal customer base.Has your relationship with Apple changed, say going back five years?
Going back five years - they’ve made it much easier because you no longer have to worry about ‘Will their customers move over to the Windows platform?’ - which would have made Microsoft that much more dominant in our business. Loyal customers, loyal to the Macintosh, is good news for Adobe. The challenge will always be that Apple will look at developing its own software that in some areas will compete with Adobe, as they did in the video area. There will always be that tension. But I look at Apple much more as a friend.So a strong Apple…
… is a good thing.How do you feel about Apple on Intel [processors]?
In the long term it’s great because it allows production of faster, more powerful computers that can be more affordable than today. Plus, in theory, because we work closely with Intel we should be able to take advantage of the optimisation that we do around Intel at the native level, especially for graphics and video applications. The challenging part will be the switch. It will take coding and compiling time - and that’s work.How much did you know about Apple’s move to Intel?
[Apple CEO] Steve Jobs and I have an appropriately close relationship. He shared his plans. A variety of times he broached the subject and right before he announced it he made it clear to me.
