Posted on Monday 14 November 2005 - Popularity: unranked
Today Google started another web service, a site stats and visitor tracking service called Google Analytics. The service is not only free; it’s fully integrated with AdWords:
Google Analytics shows you how people found your site, how they explored it, and how you can enhance the visitor experience. Improve your website return on investment, increase conversions, and make more money on the web.
With over 80 reports, your free Google Analytics account will track visitors through your site, and will keep track of the performance of your marketing campaigns - whether they’re AdWords campaigns, email campaigns, or any other advertising program. With this information, you’ll know which keywords are really working, which ad text is the most effective, and where your visitors are dropping off during the conversion process. Don’t be fooled by the fact that this functionality is available to you for free - Google Analytics is a full-featured, powerful analytics package.
AdWords advertisers can find all of these benefits from within their AdWords account - Google Analytics has been fully integrated with AdWords. All of your reports and settings are available from the Analytics tab.
The following article shows you how to track visitor clicks on banners, downloadable files, JavaScript and Flash objects using this new service.
